Behaviour Change Communication Guidelines

April 2016

Within the WASH sector there is an increasing understanding that hygiene promotion requires more than business-as-usual approaches.

Whilst in practice there are still many health-based blanket campaigns and Information, Education and Communication (IEC) material-based approaches, there is a growing consensus in the sector that hygiene promotion should be behaviour centred with focused messaging, and there is research seeking to identify universal drivers.

Additional details

PublisherSNV
ThemesBehaviour change, Health
LanguageEnglish

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