Effect of a Behaviour-Change Intervention on Handwashing with Soap in India (SuperAmma): A Cluster-Randomised Trial

March 2014
Diarrhoea and respiratory infections are the two biggest causes of child death globally. Handwashing with soap could substantially reduce diarrhoea and respiratory infections, but prevalence of adequate handwashing is low. We tested whether a scalable village-level intervention based on emotional drivers of behaviour, rather than knowledge, could improve handwashing behaviour in rural India.

Additional details

PublisherThe Lancet Global Health
CountryIndia
ThemesBehaviour change, Campaigns
LanguageEnglish

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