Practical Actions for Swachh Bharat Mission-Gramin (SBM-G) Campaigns: A Living Sourcebook

July 2018

All involved in campaigns can adopt, adapt, add to and improve on what follows, and will bring to campaigns their own experiences and creativity.

This ‘Living Sourcebook’ is permanently a work in progress – it incorporates lessons, innovations and good practices contributing to the effective and sustainable implementation of the national Swachh Bharat Mission-Gramin (SBM-G) campaign (clean India mission).

It draws on experiences from district collectors and many others, government and non-government actors, including Natural Leaders. These contributions have been captured at Rapid Action Learning (RAL) workshops across India from 2013 to 2018.

This is a vital resource for anyone planning or leading a campaign at block, district or state level – both ideas and actions can be drawn on at once.

These are not instructions but options to review and choose from. They can be adopted, adapted, ignored, or creatively added to. Some are common sense, and others less obvious. They are designed to be both effective and enjoyable to use.

Additional details

PublisherInstitute of Development Studies
ThemesBehaviour change, Campaigns

Mishra, V. (2018) Practical Actions for Swachh Bharat Mission (Gramin) Campaigns: A Living Sourcebook, Brighton: IDS


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