Sanitation Marketing: West and Central Africa Region

SLH Rapid Action Learning Papers
July 2018

Focus on what can stimulate the community (dignity, pride, prestige).

This Sanitation and Hygiene Hunter-Gatherer Thematic Note discusses sanitation marketing in West and Central Africa. Sanitation marketing involves the development of a product and service to meet the needs and the demand of triggered communities. Sanitation marketing aims to entice communities to improve current work in order to scale up sanitation.

It also aims to contribute to the technical sustainability of sanitation work built by communities. In this approach, any household initially considered a subsidy “recipient” becomes a “customer.”

Additional details

PublisherInstitute of Development Studies
RegionCentral Africa, Western Africa
ThemesSustainability and safely managed sanitation
ApproachesRapid Action Learning approaches

Adissoda, Y., Adjall, R., Danku, J., Ndiaye, M. and K. Savadogo (2018) Sanitation Marketing, Sanitation and Hygiene Hunter-Gatherer Thematic Note, Brighton: IDS


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