Focus on what can stimulate the community (dignity, pride, prestige).
This Sanitation and Hygiene Hunter-Gatherer Thematic Note discusses sanitation marketing in West and Central Africa. Sanitation marketing involves the development of a product and service to meet the needs and the demand of triggered communities. Sanitation marketing aims to entice communities to improve current work in order to scale up sanitation.
It also aims to contribute to the technical sustainability of sanitation work built by communities. In this approach, any household initially considered a subsidy “recipient” becomes a “customer.”