Using Immersive Research to Understand Rural Sanitation: Lessons from the Swachh Bharat Mission in India

October 2018

This paper focuses on an Immersive Research Approach designed by Praxis, IDS and WaterAid whereby researchers lived in villages in recently declared open defecation free districts, to gain an in-depth understanding of ground realities and community perspectives of the Swachh Bharat Mission-Gramin.

The study shed light on key aspects and dynamics influencing local ownership, behaviour change and construction quality, and also revealed multifaceted exclusion processes. The immersive approach helped build trust with villagers and allowed a unique insight into the SBM in its ‘real life’ context, necessary to explore hidden dynamics and diverse perspectives, and understand the complexities involved.

Despite some practical challenges, undertaking immersive studies and experiences would be beneficial for improving the Swachh Bharat Mission and other sanitation programmes. The approach could be adopted pragmatically, but always respecting some basic principles and ethical behaviour.

Additional details

PublisherLoughborough University
ThemesBehaviour change, Campaigns, Leave no one behind
ApproachesImmersive approaches, Learning approaches

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