WASH in Behaviour Change

December 2018

Human behaviour is influenced by the environment, family, society and culture. Behaviour change is influenced by many interrelated factors, such as perception of risk or benefit related to a given behaviour; the skills and belief in the ability to change; access to resources necessary to perform the new behaviour; and norms and values within the family, community and society that make the behaviour acceptable.

Additional details

PublisherWorld Health Organization
ThemesBehaviour change, Campaigns
LanguageEnglish

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