Behaviour Centred Design: A Practitioner’s Manual

February 2017

This manual is intended for behaviour change practitioners, it is a user-friendly means of learning how to use Behaviour Centred Design (BCD) during the development process of a Water, Sanitation and Hygiene (WASH) programme.

Chapters include:

  1. Behaviour change theory
  2. The Assess step
  3. The Build step
  4. The Create step
  5. The Deliver step
  6. The Evaluate step

It reflects twenty-five years of practice in the development of various kinds of programmes by the authors, primarily in developing countries (although we believe the approach is more generally useful). This manual grew out of a series of modules and webinars developed for the international NGO, WaterAid.

The series of webinars accompanying this manual, along with other useful BCD resources, are available here.

Additional details

PublisherLondon School of Hygiene and Tropical Medicine
ThemesBehaviour change, Design, nudges and cues, Social norms

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