Incorporating Nudges into COVID-19 Communication and Prevention Strategies

March 2020

This piece suggests we incorporate nudges into COVID-19 communication and prevention strategies.

Nudges are useful because they:

  • are physical cues that influence people to behave in a certain way, without particular messaging or promotion of any behavior;
  • avoid direct instruction, mandates or enforcement;
  • and engage audiences at a subliminal level and work ‘reflexively’, rather than providing information to audiences to ‘reflect’ upon and then act.

Additional details

PublisherGlobal Handwashing Partnership
ThemesBehaviour change, COVID-19, Design, nudges and cues, Hygiene

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